Becoming The Solo CEO™

What if belief is the whole game?

Kasey Jones 🏔 (she/her) — Wed, 09 Apr 2025 12:12:51 GMT

A couple of weeks ago, something brought me back to myself in a way I didn’t know I needed.

But to explain what changed, I need to back up for a second.

In my last post, I told you that I’d made the biggest investment I’ve ever made in myself and my business.

And I meant it—it was bigger than any coaching program, mastermind, or move I’ve made before. Sec…

When you’re leveling up, it will almost always feel like falling apart.

Kasey Jones 🏔 (she/her) — Wed, 02 Apr 2025 15:51:48 GMT

A few months ago, I made the biggest investment in myself and my business that I have ever made.

Second only to buying a house.

And normally? I’d be shouting this kind of thing from the rooftops.

I’d share it publicly.
I’d talk about why I did it.
What I hoped it would unlock.
How it stretched me.
Why it mattered.

But this time?

I didn’t.

Your inner critic has a new disguise

Kasey Jones 🏔 (she/her) — Tue, 25 Mar 2025 13:51:41 GMT

I almost turned a powerful emotional moment into a productivity checklist.

And if I’m being real, I do that a lot.

But this time, I caught it.

And it cracked something open.

The Five Mindset Shifts to Build a High-Profit, Premium Coaching Business

Kasey Jones 🏔 (she/her) — Wed, 19 Mar 2025 13:07:52 GMT

Most coaches never reach $10K+ months.

Not because they aren’t great at coaching.
Not because they don’t work hard.
Not even because they don’t know how to market themselves.

They stay stuck because they never make five critical mindset shifts.

These shifts have nothing to do with tactics and everything to do with how you see your value, your business, and t…

The $50,000 Mistake I Didn’t See Coming

Kasey Jones 🏔 (she/her) — Wed, 12 Mar 2025 16:03:36 GMT

I had a brutal realization recently.

One that’s cost me at least $50,000.

And what makes it even worse?

I should have seen it coming. Because I talk about this exact thing with my clients all the time.

But here’s what everyone misses:

We rarely struggle because we don’t know what to do.

We struggle because we aren’t following our own damn advice.

The Hardest Business Decision I Ever Made (That Changed Everything)

Kasey Jones 🏔 (she/her) — Mon, 03 Mar 2025 18:03:43 GMT

A few years ago, I shut down a wildly profitable offer.

It was a thriving part of my business—one that was easy to sell, in high demand, and generating real revenue.

And I walked away from it.

Not because it wasn’t working.
Not because I wasn’t good at it.
Not because I couldn’t scale it even further.

I shut it down because it felt dishonest.

From Scrappy Solopreneur to Empowered CEO

Kasey Jones 🏔 (she/her) — Fri, 28 Feb 2025 19:52:54 GMT

I used to think that if I just worked harder, everything would fall into place.

That if I put in more hours, said yes to more opportunities, and hustled harder than everyone else, my business would take off.

And for a while, it kind of worked.

I was landing clients. Making money. Keeping the business alive.

But I was also exhausted. Stretched too thin. And …

I don’t want to be a f*cking CEO.

Kasey Jones 🏔 (she/her) — Mon, 24 Feb 2025 23:32:28 GMT

Bad CEO

For a long time, I rejected the idea of calling myself a CEO.

Not because I didn’t own a business. Not because I wasn’t leading clients, driving revenue, or making strategic decisions.

But because when I heard “CEO,” all I could think about were:

Corrupt executives hoarding wealth while underpaying employees.
Overworked, burned-out founders trapped i…

Why I’m Rebranding This Newsletter

Kasey Jones 🏔 (she/her) — Sun, 23 Feb 2025 18:04:01 GMT

Last week, I launched this newsletter under the name The Better CEO.

It was all about the inner work of growth—the mindset shifts, leadership skills, and identity evolution required to build a truly sustainable business.

And that hasn’t changed.

But something about the name never felt quite right.

Because this isn’t just about being better.

It’s about becomi…

A New Chapter: The Better CEO

Kasey Jones 🏔 (she/her) — Sat, 15 Feb 2025 19:36:02 GMT

Hey there,

If you’ve been following me for a while, you know I’ve been all in on building The Solo CEO—a program and community dedicated to helping solopreneurs and service-based business owners create consistent, predictable revenue without burning themselves out.

And I’m not stopping.

But lately, I’ve felt the pull to talk about something else.

Something …

🏔 A Surprising Path to Clarity in My Vision

Kasey Jones 🏔 (she/her) — Thu, 23 Feb 2023 12:05:05 GMT

🥳 Welcome to A Better Jones— the newsletter to help you live a more meaningful, purpose-driven, and courageous life.

Every 1-2 weeks, I share a story and step-by-step framework to help you evolve into a stronger, more resilient, and adaptive human.

The surprising way I learned to spot authenticity in others and cultivate in myself

Kasey Jones 🏔 (she/her) — Thu, 16 Feb 2023 12:25:14 GMT

🥳 Welcome to the A Better Jones newsletter — your home to live a more meaningful, purpose-driven, courageous life.

Every 1-2 weeks, I share a story and step-by-step framework to help you evolve into a stronger, more resilient, more adaptive human.

🏔 What if productivity misses the point?

Kasey Jones 🏔 (she/her) — Wed, 08 Feb 2023 12:31:57 GMT

🥳 Hey, fam! Welcome to the A Better Jones newsletter and community — the home for anyone wanting to live a more meaningful, purpose-driven, courageous life.

Every 1-2 weeks, I share a story and step-by-step framework to help you evolve into a stronger, more resilient, more adaptive human.

Also, I occasionally share links to articles, products, or books…

🏔 How I Make Peace with Uncertainty

Kasey Jones 🏔 (she/her) — Wed, 18 Jan 2023 12:18:12 GMT

🥳 Hey, Kasey here! Welcome to this week’s newsletter.

If you’ve been here for a while, you’ll notice a change in the branding. Yep, after lots of thought, I decided to drop High Growth Founders while I navigate somewhat of an existential brand rebirth.

For now, it will be the A Better Jones newsletter because, well, that’s me. I have been @abetterjones…

🏔 Three Magically Simple Steps to Discover What Makes You Uniquely Powerful

Kasey Jones 🏔 (she/her) — Thu, 01 Dec 2022 12:02:56 GMT

🥳 Hey, Kasey here! Welcome to this week’s 🏔High Growth Founders🏔 newsletter.

If you are a builder, creator, or project starter who embraces life’s challenges to extract the growth lessons within them, you are a High Growth Founder.