The Hardest Business Decision I Ever Made (That Changed Everything)
The surprising shift that transformed my business from content hustle to client magnet
A few years ago, I shut down a wildly profitable offer.
It was a thriving part of my businessāone that was easy to sell, in high demand, and generating real revenue.
And I walked away from it.
Not because it wasnāt working.
Not because I wasnāt good at it.
Not because I couldnāt scale it even further.
I shut it down because it felt dishonest.
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